How To Sell More Online & Have Prospects Cheerfully Buy Your Products Over & Over Again – No Persuasion Needed
To have prospects eagerly join your email list or follow you on social media, and cheerfully buy product after product that you recommend – without any persuasion or hard-selling needed, that sounds like magic, right?
But it is not magic for top earners and top online marketers!
As you probably have noticed – it’s so EASY for established top earners and top marketers to get people to:
- follow them on social media
- engage with them on social media
- read their blog posts
- watch their videos
- buy their products – and affiliate products
- join their membership clubs or in some cases an affiliate program or a network marketing opportunity
So how do they do that??!! How come this is SO EASY for them while it’s such a STRUGGLE for the majority of online marketers?
The truth is that they have an “unfair” advantage… and that’s AUTHORITY.
They have gained authority because they are successful at what they do. They have already built successful businesses and have income results to prove they know what they teach and do.
Moreover, they have also established a well-known BRAND in the industry – so people know, like and trust them.
What does it actually mean to have authority and how do you get it?
We actually tend to automatically defer authority to people in positions of power, special knowledge or impressive credentials.
When you hear the word authority, you probably think of special professions, like a police officer, a doctor or a CEO of a big company.
In the online world, a person with authority has established a position of celebrity and leadership, based on results, knowledge, wisdom and insight – but also on natural talents, traits and experiences.
And thanks to authority, “celebrity status” and a well-known BRAND, top earners and top marketers have no problems to sell online and to build and grow a big email list or a huge following on Social Media.
If nobody knows who you are, it’s ridiculously more difficult to sell products online or have people to join your team.
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Top online earners and marketers simply share their expertise, experiences, lifestyle, knowledge and opinions – and the people on their email list and their social media following take action on whatever they say and BUY what they recommend.
Without having a well known brand, it’s not as easy to get people to opt-in to your email list, to grow your following fast on Social Media, to sell your products online or have people to join your affiliate program or business opportunity.
So if you struggle to sell your products online and you don’t have a big email list, you don’t have lots of fans or followers on Facebook or any other Social Media platform….
…you need to focus on creating your own unique brand and becoming an authority in your target market.
The Power of Authority
Having a strong brand and the authority that follows with it, is the “unfair” advantage the top earners and famous marketing gurus out there have, that make selling so easy for them.
All they have to do is to send an email to their list, do a Facebook Live or write a social media post and recommend a product – and people will buy it.
Or if they say that they have joined a new business opportunity or affiliate program – people will join them, just like that.
They will not have objections like “I have to think about it” or “I must first do some research about the company and the comp plan”. No, they will just ask “Where is a link so that I can sign up?”
Authority is a very powerful psychological trigger – in the offline world and also in the online world. It automatically gives credibility and influence.
How can you get Authority?
So the question is, how did the top earners and top marketers get their authority?
And more importantly: how can you get your fair share or this “unfair advantage”, so you can sell your products and services online a lot easier?
The thing is that you can’t claim authority.
If a person “claims” to be an authority in a niche, but don’t have the results, credentials, the knowledge, expertise, experience, lifestyle or whatever he claims to have – then that person will pretty soon be revealed as a fraud.
The best way to establish authority online is through content marketing.
Instead of selling – you consistently help, teach and educate your target market.
You provide your target market, your online audience, with content that is educational, informative, and entertaining,
Content that helps them:
- solve their problems
- answer their “burning” questions
- get what they want faster and easier
- reach their goals and dreams
- learn more about things that interests them
- feel entertained
That’s basically how famous top online earners, top recruiters and marketing gurus have established their famous brand and authority.
They have demonstrated their authority through valuable content and helping people solve problems, reach their business goals and perhaps even improve their lives.
So if you consistently provide your target market with solutions to their biggest problems, if you help them get what THEY want – they will start seeing you as an authority – and you’ll build your list and following much easier and faster.
You’ll also sell more products and more people will join your business or team automatically. All without any pushy sales tactics or persuading needed.
How you can increase your personal value and authority
As I’ve already mentioned, the best way to to create a strong brand and to become an authority is to demonstrate your value and knowledge through content.
You can share that content through different mediums, it can be: a blog post, a video on YouTube, a podcast, a lead magnet (a free give away), or a Facebook or Instagram post etc. It can also be through an online course you create => How to create an online course
Your value in the market place is your self-wealth based on your knowledge, skills, experience and natural talents.
This is also how you differentiate yourself and your brand.
If you want to INCREASE your personal value and authority – you can do that by investing in yourself and your knowledge.
You can do this through reading books, reading / watching content online and through courses, and trainings in the specific field you want to be perceived as an authority.
To get a good coach and go to events in your industry are also great ways to increase your knowledge and value in the market place.
Perhaps you want to become the “go-to” authority person for blogging, or Facebook marketing or how to write converting sales copy.
A simple but important concept to this is: Invest + Learn + Teach
Meaning: Invest in your education and knowledge + Learn and Implement what you learn + Then Teach and share this knowledge in form of valuable content (or an online course) with your target market/ audience = and Success will follow
How To Sell More Online To Your Email List and Audience
So when you have built an email list and/ or an audience on Social Media, you have to keep engaging with them and build rapport – by helping them to solve THEIR problems and get the results they want. Share useful tips, give away more valuable freebies, and be entertaining.
If you do this, you will also have that “unfair” advantage that makes it SO much easier to SELL ONLINE!
To make the selling easier you’ll want to create and set up a process to move your leads through – to present and promote different offers related to your target market – that you believe can solve their problems, be useful and help them get what they desire.
If you want to learn more about how to do this, I have 2 trainings for you – where you will learn A LOT about this. And both are FREE!!!
So if you want to sell products or services online, if you’re an online marketer or affiliate marketer, and you want to know how to market and sell successfully online, how to build a brand and get lots of visitors to your sales pages etc, I highly recommend you to check this out:
=>> How To Build an Internet Lifestyle Business
And if you’re a network marketer and affiliate marketer, I recommend this FREE training => How To Attract the Best Prospects For Your Business
Remember, to create a powerful brand and establish authority you must increase your VALUE in the market place, and you do this by increasing your knowledge that you then share with your target market!!
Now, get started with building your BRAND and establish AUTHORITY in your niche, so that you also have your fair share of the top earners’ “unfair” advantage!
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This blog contains affiliate links for tools I use and recommend which means at no additional cost to you, I may earn a small commission if you decide to make a purchase.
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