How To Get Started With Video Marketing
Did you know that a fast and easy way to rank high on Google is using videos?!!
Video is the future of internet marketing, and if you’re looking for a cost-effective way to get your message out to lots of people, then posting videos on YouTube is a perfect solution.
Online video content has been growing exponentially in just the last few years.
Google OWNS YouTube, therefore it’s easier to get YouTube videos to rank high on Google than eg. a blog post – if you do it right. Once you’ve uploaded them, you can get leads from your videos for months, even years, for FREE!
And don’t worry if you you’re camera shy, you can do screen capture videos or presentation videos instead.
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However, before you shoot your videos and upload them to YouTube, there are some critical steps to do.
Think about your prospect’s wants, needs, problems and / or pain: What’s in it for them to watch your videos?
Titles starting with “How To….” are usually good to use, they speak directly to your potential viewers self-interest.
To optimize your videos for SEO (Search Engine Optimization) so that they show up when someone searches for something related to your video (and your products or services), you should be clear about what keyword phrase(s) your video is targeting. You can use Google Keyword Planner for this.
Make sure you have your keyword in your title, URL and description.
When you have uploaded your video to YouTube, you can insert captions and notes throughout the video – this will together with tags further optimize your video for SEO.
Before you shoot your videos you should also outline a “script” so that you know what to say.
It includes basically the following steps:
1) A “hook” to get their attention. Ask a question that creates curiosity, fear or implies a benefit.
2) Introduce yourself (briefly)
2) Tell them what the video is about
3) Deliver the content
5) Close with a CTA = a Call To Action (eg to click on a link to your blog or Capture Page)
Just don’t look at a script and read it word by word during the whole video! Try to look straight in the camera and be “relaxed”, pretend you’re talking to a friend.
YouTube is actually the 3rd(!) most used search engine in the world and gets more than 1 billion unique visitors each month!
In the next few years, video will probably account for over 90% of all Internet traffic. That’s pretty amazing, isn’t it!
You can use videos in your marketing for many different purposes:
- Promote your own product or service
- Promote an affiliate product or service
- Demonstrate a product
- Give a product review or testimonial
- Drive traffic to your website or capture page
- Position yourself as an expert
- Create your own brand
Attention spans are really short, we’re all busy, and people just don’t have time to watch long videos.
Video marketing is one of the fastest ways to attract qualified new prospects and leads to your business.
You DON’T have to invest a lot of money in expensive equipment
And if you think that you have to invest a lot of money in expensive equipment for shooting videos, you really don’t.
All you need to start with video marketing is a laptop with a built-in camera, or you can use your iPhone or an other smartphone to shoot the videos and then upload them to your YouTube channel.
And then if you find that this is a marketing strategy you enjoy, feel comfortable with and want to continue with, then you can of course buy a good camera, microphone etc.
But I would recommend you to not spend a lot of money on equipment before you have tested it for a while so that you know you will continue shooting videos. The only thing I would recommend you to buy is a tripod.
A tripod is the only thing I’d recommend you to buy when starting out.
A tripod is very useful, because if you have one you can easily shoot your videos in different places in your house or outdoors if you want, to get some variety in the videos.
I bought my tripod on amazon.com from a company called Sam Ash in Seattle.
When I searched on the internet for tripods, I read in some reviews that they had problems with “slippery” laptop holders. So what’s really good with this tripod is that it has anti-slippery protection on the laptop holder and it has also raised shelf edges, so that the computer doesn’t slip off.
It’s also easy to adjust the height, you can tilt the holder etc. If you want to check it out, the name of it is: QuikLok LPH001.
I bought it for just $39, shipping included.
I hope you’ve found my post about Video Marketing useful. If you have any questions, leave a comments below or contact me.
I’d love to hear from you in the comments here below what you use video marketing for – and if you have any tips to share about video marketing. I’d also appreciate it if you “Like” and share this post on Social Media!
Now, get started with your videos and add some “super ninja SEO tricks” from the SEO YouTube Cheatsheet!
Click here now to download your very own => FREE SEO YouTube Cheatsheet
PS: Are you looking for a SHORTCUT to create professional looking videos?
Then you’ll LOVE this:
Click Here =>How To Make Professional Looking Videos